Napoleon I essays

Napoleon I essays Napoleon was born August 15, 1769 in Ajaccio, Corsica. This small, yet gallant figure was initially a fiercely independent Corsican, not a Frenchman as most would believe him to be. His areas of achievement were government, politics, and military. He was a strong leader during the French Revolution. He was very eager and determined to fight battles and win them. Sometimes, he was extremely stubborn. One of his most prestigious actions was when Napoleon crowned himself not the pope. Napoleon was the second of eight children of Charles Bonaparte and Letizia Ramolino Bonaparte, both of the Corsican-Italian gentry. Not one member of the family was a professional soldier. Napoleon was always a little boy and man. When he was young, he often had little play fights with the other Corsican boys and he would often lead his troops to victory. Napoleon was educated at Brienne and the Ecole Militaire, (French for military school) in Paris. Napoleon graduated in 1785, at the age of sixteen. Then he joined the artillery as a 2nd lieutenant. His initial goal was to help Corsica, not France. In 1796, Napoleon was made commander of the French army in Italy. He defeated four Austrian generals and forced Austria and its allies to make peace. During his tenure in northern Italy, he founded the Cisalpine Republic and strengthened his position in France by sending millions of francs worth of treasure to the government. It was a morale boost to a nation cast in anarchy. Napoleon led an expedition to Egypt, ruled by the Turks, to cripple at British trade with the East. Despite his success in the Middle East, British Admiral Horatio Nelson destroyed his fleet, which left he and his army stranded. Napoleon took the chance to enhance his political skills by reforming the Egyptian government, abolishing serfdom, and feudalism. He also guaranteed basic rights for the citizens. Culturally, Napoleon brought Fr...

Developing a Social Media Strategy

Developing a Social Media Strategy Introduction Coca-Cola Company is a manufacturer of soft drinks and has several lines of products with its own sub brands. This company operates globally and currently occupies more than 70% of the soft drinks market share in America, Europe, Africa, Asia, and other continents (Treadaway, 2010). The brand ‘Coca-Cola’ was recently ranked the strongest brand in the world.Advertising We will write a custom coursework sample on Developing a Social Media Strategy specifically for you for only $16.05 $11/page Learn More It is a household name when it comes to refreshments. Coca-Cola, an American firm, has managed to maintain its market lead ahead of its main rival, Pepsi-cola even in the face of the worst economic conditions. Through its many product lines, the main brand has continued to experience a market growth even in countries that had regarded it a symbol of America’s dominance over the world (Kotler, 2003). Social media has increasingly become popular in the world. Technology is moving very fast and with it are several changes in the communication sector. This super brand requires a massive awareness creation not just to its new sub-brands like Dasani, but also the older ones like Fanta. Conventional forms of mass media like newspapers, radios and television are still very vital forms of creating this awareness. However, with emergence of social media like Facebook, Twitter, and YouTube, communication is getting a new definition. A brand like Coca-cola cannot afford the consequences of assuming such new dynamics. The youths form a substantial portion of the target market for this brand. Statistics has it that well over 85% of youths in America and Europe are using these social Medias, either through their personal computers or through mobile phones. In Asia, 70% are on social media while Africa has 65% on it (Falkow, 2010). The middle-aged group is not left behind. Having realized the importance of social media, C oca-cola has embarked on a massive investment in it (Armstrong, Harker, Kotler Brannan, 2009). On 10 January 2010, the company rolled out an ambitious plan on social media strategy and policy. This policy was to ensure that it reaches out to as many of its customers currently on social media as it possibly could. This policy also saw it reduce its annual expenditure on other mass media by up to 6.6% by March 2010 in order to increase its investment in the social media (Times Business, 2010). All this is aimed at restructuring the company’s marketing strategy to enable the brand stay conspicuous in the market.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competitor Analysis Coca-cola brand has remained strong even in the face of stiff market competition. There are several brands offering similar products as it does across the world, but one brand has managed to caus e Coca-cola a scare in the American and overseas markets. This brand is Pepsi-cola. Started over a century ago, this North American brand has grown to become a darling company to many in the U.S. and other markets overseas. Its sub-brands like Mountain Dew, Sierra Mist, Naked Juice, and Aquafina among others are very strong in the market. Its iced tea, which is ready to drink, is one of the best selling products in North America’s beverage industry. This brand has realized the potential in the emerging social media and has taken well-calculated steps to tap from it. Pepsi Cola Company can easily be accessed through various social Medias. On Facebook, it can be accessed through https://www.facebook.com/pepsi, in Twitter through @pepsi, while on YouTube the link is  https://www.youtube.com/user/Pepsi/Pepsi (Andreasen, 2001). Time Business (2010) reported on Pepsi’s unusual withdrawal from the popular Super Bowl. Over the years, this sport has acted as a form of mass me dia advertisement to many corporations, Pepsi included. However, last year this brand withdrew from it in order to put more focus on social media, arguing that it is long gone, those days when mass media was regarded as the sole form of reaching customers. This company has decided to reach its customers through these social media and this has seen it penetrate some markets that it previously considered too hostile. This approach has worked for it. The presence of Pepsi brand in both the American and overseas markets are currently heavy enough to make it offer its main rival- Coca-cola, a proper challenge (Falkow, 2010). The youth can access the company’s site and get any information they may require about the brands market offerings. In as much as Pepsi has gone to great length in application of social media, there have been some instances when some of its strategies have been considered ineffective. Its departure from the mass media is so sudden, and the approach it gives so cial media is near unrealistic (Evance, 2010).Advertising We will write a custom coursework sample on Developing a Social Media Strategy specifically for you for only $16.05 $11/page Learn More An initially Brick, Moter, and Moter company like Pepsi cannot apply internet marketing as a near pure marketing strategy for its products. It therefore should reconsider its attitude towards mass marketing. Social Media Objectives Coca Cola’s entry into the social media is motivated by the fact that majority of their target market currently access the internet almost on a daily basis. The interactivity of these social medias also make them the best sites for the customers to get information about the firm, other than the fixed form of communication offered by mass media. This brand had objectives it wanted achieved by this entry as discussed below. Coca-cola wanted to create a large community of evangelists. These individuals have used the brand’s prod uct; and were thrilled by it. By creating accessibility through mass media, these individuals can easily share their experience with others. These evangelists can easily direct others who had not used the product before to the brands site. From this site, others can access their informational needs about the products offered by the brand. The company also wanted to involve customers in their product creation. The social media offers the best way through which the company and the customers can interact in an effort to creating products, which are to the expectations of the market. Another objective was to increase brand awareness. These social sites offer the best opportunity for a company to create awareness to its new sub-brands. Customers access these sites almost on a daily basis. By reaching out for them through these sites, the brand is able to conquer larger markets at a faster pace. Dasani, a relatively new sub-brand, can gain awareness in the market by use of social media li ke You Tube whose membership runs to millions. Lastly, this brand was motivated by the desire to increase its sales volume. Through the social media, the brands sales volume could be increased by maintaining a positive image with its customers. The company can ensure that the customer is constantly informed about the brand and any misconceptions are ironed out immediately they arise.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main objective of coca-cola company is to be the preferred market provider of soft drinks in the American and overseas markets. The above-mentioned brand objectives in developing social media strategy align well with this objective as they try to assert the brands presence in the market. Platforms Coca-cola brand is already known in the market. It therefore requires a platform that is efficient and effective. The platform should also be relevant. One platform that will be appropriate in this case will be Facebook. This platform offers a large community through which, this brand can reach the customers. Currently Facebook hosts over 4 million users across the world (Treadaway, 2010). By introducing this brand as a community member, we are able to conquer the market that is already consuming this social media. Most of those accessing this site do it to communicate with friends for pleasure. Coca Cola’s brand should therefore be positioned as a product for pleasure so that i t fits in this context. With the company’s profile in this community, we can send and receive custom-made communications from Coca Cola’s ‘friends’ across the world. This strategy enables the customers to be in position to deliver to us a personalized communication about Coca Cola’s brand. The approach creates the sense of belonging among customers. It develops an attachment, as the customer will feel that they are part of the firm, and the brand is their property that should be developed. This strategy also enables the firm to send direct communications to the members of the community about new developments in the products without their message being regarded as spam. In this platform, the firm would create a forum where individuals from across the world are free to discuss with the firm about their feelings over the company’s brand offering. They can tell the firm of the adjustments they feel should be made in the products or even the prici ng strategy. Another platform is twitter. Created in March 2006, this social network currently serves over 200 million users. As compared to Facebook, Twitter has received a lesser attention from many of firms seeking social media marketing. This means that it has a vast potential that is untapped. With the growth projected to be double its current size by the end of 2013, Coca Cola’s brand can make an early entry so that it secures its place and experience growth as it expands. Like Facebook, Twitter has gained acceptance from across the world. With its features that enable users to send and receive messages via their mobile phones or through twitter websites, twitter has gained fame at a pace that even the technology author, Steven Johnson had not predicted. It is currently ranked third most visited social media. The brand can develop a niche in this market and position itself as the brand that understands the requirement of its customers. Unlike Twitter, that has majority of its users as youths, older society members’ access twitter. This brings up an opportunity for the brand to reach out to the market segment that was left out by Facebook. Moreover, the communication in this media can be custom made to attract the aged. We can bring out the refreshing aspect of black current sub-brand, or the healthy mineral water- Dasani. The other platform that could work for Coca-Cola is the You Tube. This social media is rated second most visited, only after Facebook. Engagement Plan The main aim of developing this strategy is to develop sustainability for Coca Cola’s brand. The customer is the focus and increased sales the company’s main target. For this reason therefore, customers must be actively engaged in order to achieve the most out of this strategy. The main advantage of social media over the conventional mass media is that it facilitates interactivity. By joining a community like twitter, this brand is open to criticism from custom ers that will enable it adjust its products appropriately. They can also respond to some criticism that may be misguided by providing the right information to the market. By engaging search engines like Flikr or Google, the firm allows customers to access information about the brand in real time. This will require that the company provide such engines with as much information as may be necessary so that customers will access them. Coca Cola seeks to create a forum where all stakeholders can easily interact with one another with the aim of fostering interactive community. Members in this community can only work properly if they are able to communicate freely with each other. Consumers make a very important part of a company. The Coca-cola brand needs to know the requirements in the market in order to fine-tune its products (Jarboe, 2009). When management assumes this approach, there will be a direct positive relation in the sales volume. According to Klein (2009), customers must be i nvolved in the implementation of key strategies so that the outcome will be acceptable in the market. He argues that customers’ opinion is should be taken care of in order to create harmony in the market. Challenges and Considerations The strategy to give marketing an approach from social media was timely and well calculated. The brand has managed to double its market share in countries such as Israel and Comoros Island, regions where sales were not very attractive. However, this has not been without challenges. Some of the major challenges faced in the implementation of this strategy are as follows. Freedom found in the social media: This factor is a double aged sword. On one end, it helps the brand get first hand information about their feeling towards our product without any editing. On the other end, it allows individuals say anything about the brand, some of which may hurt our sales. A competitor can therefore take advantage of this and spread negative communication abou t us. This message will spread so fast that by the time we are able to respond, it would be a little too late. This freedom to communicate to us about their feeling on our brand positioning can also be abused. Coca Cola relies on this communication in order to come up with a marketing strategy that is acceptable in the market. If this information is misleading- which may be the case- then the company’s actions in the market may be counterproductive. The company’s team must therefore screen the information and eliminate any issues that may mislead the applied marketing team (Andreasen, 2001). Social media is not all-inclusive: A market segment that is left out which comprises the elderly. This group is not enthusiastic about the wonders brought by technology. Another group not covered by the social media is the rural dwellers, especially in the rural set-up. They make a substantial portion of the market and for the prosperity of our brand; we cannot afford to assume the m. This calls for application of other means like the mass media, which comes at an extra cost (Kurtz, 2008). Another serious challenge we face by application of this strategy is the fact that many people still regard social media as a preserve for youths who are lazy and use these sites to pass time the easy way. They do not appreciate the potential posed by the social media and therefore any communication made through them draws not, their attention. They believe that such communication is targeted at such youths and they will therefore assume them. For them, a company like Coca-cola should consider other ‘serious’ means in order to communicate with them. This sends us back to mass media where this market segment can be accessed. Another challenge with the social media the firm integrated into the marketing strategy was content limitation. These social media have character limitation. Twitter can only accommodate 144 characters, and this means that our messages will b e limited to that. The graphics that are very important in marketing may also be applied as easily as it would be in mass media. This limitation forces the marketing department to look for alternative means so that the right message reaches the market. Hackers pose another serious challenge. They can access our wall in these social media and post information that damages our public image. The technical team must therefore keep an eye on such possible threats (Thomases, 2010). Timeline This strategy is expected to take a period of three months. Within this time, the strategy should be up and running as part of Coca-Cola’s marketing strategy. The first one and a half month should see the introduction into and successful operation in the Facebook. Being the largest social media and our first choice, the firm will give it the longest period. Within this period, the firm will create our profile, develop our wall in Facebook, and test the responsiveness of the market. Through this, the firm will be able to adjust as may be necessary. The second platform, twitter will take three weeks and will follow the steps that were used in the first platform, and lastly you tube will come in the last three weeks. Within this timeline, the firm hopes to achieve an effective social media strategy. Conclusion Social media has developed over the past few years and this growth is expected to continue for several years to come. With this new development, marketers around the world must redefine their marketing strategy and give a new approach to the manner in which they reach their target market. This calls for a development of a Social Media Strategy that would enable brands like Coca-cola to tap from the massive potential offered in the social media. Coca-cola has realized this and developed the strategy discussed in this paper so that it can successfully reach its customers. This strategy allows the marketing department interacts actively with the market so that its approach is customer based. Through this, the marketing department is able to advice both the production and the quality control departments of what is expected of them so that their products are to the expectations of the market. This way, the brand will experience growth in its market share not just in the American markets but also markets abroad. Social media offers this brand opportunity to remain conspicuous in the market. References Andreasen, A. (2001). Ethics in social marketing. Washington, DC: Georgetown University Press. Armstrong, G., Harker, M., Kotler, P. Brannan, R. (2009). Marketing: An introduction. New Jersey, NJ: Prentice Hall. Evance, D. (2010). Social media marketing: An hour a day. Indianapolis, Indiana: Wiley Publishing, Inc. Falkow, S. (2010). Social media strategy. New York, NY: Expansion Plus Inc. Jarboe, G. (2009). YouTube and video marketing: An hour a day. Indianapolis, Indiana: Wiley Publishers Inc. Klein, H. (2009). Customer engagement strategies: The three k eys to engaging C-suite executives. New York, NY: Prentice Hall. Kotler, P. (2003). Marketing insights from A-Z: 80 concepts for every manager. New Jersey, NJ: John Wiley and Sons. Kurtz, D. (2008). Contemporary marketing: Designing customer oriented marketing strategy. New York, NY: Cengage Learning. Thomases, H. (2010). Twitter marketing: An hour a day. Indianapolis, Indiana: Wiley Publishing, Inc. Time Business. (2010). Behind Pepsis choice to skip this years super bowl. Web. Treadaway, C. (2010). Facebook marketing: An hour a day. Indianapolis, Indiana: Wiley Publishers, Inc.

How to Make Homemade Slime (Classic Recipe)

How to Make Homemade Slime (Classic Recipe) There are lots of recipes for slime. Which one you choose depends on the ingredients you have and the type of slime you want. This is a simple, reliable recipe that produces classic slime. Tip Store your slime in a zip-lock bag in the fridge to prevent it from developing mold! What You Need to Make Slime Borax powderWater4 ounce (120 ml) glue (e.g., Elmers white glue)TeaspoonBowlJar or measuring cupFood coloring (optional)Measuring cup How to Make Slime Pour the glue into the jar. If you have a big bottle of glue, you want 4 oz or 1/2 cup of glue.Fill the empty glue bottle with water and stir it into the glue (or add 1/2 cup of water).If desired, add food coloring. Otherwise, the slime will be an opaque white.In a separate, mix one cup (240 ml) of water into the bowl and add 1 teaspoon (5 ml) of borax powder.Slowly stir the glue mixture into the bowl of borax solution.Place the slime that forms into your hands and knead until it feels dry. Dont worry about the excess water remaining in the bowl.The more the slime is played with, the firmer and less sticky it will become.Have fun! Playing with homemade slime. Welcome to buy my photos/Getty Images How Slime Works Slime is a type of non-Newtonian fluid. In a Newtonian fluid, viscosity (ability to flow) is only affected by temperature. Typically, if you cool a fluid down, it flows more slowly. In a non-Newtonian fluid, other factors besides temperature affect viscosity. Slime viscosity changes according to pressure and shear stress. So, if you squeeze or stir slime, it will flow differently than if you let it slide through your fingers. Slime is an example of a polymer. The white glue used in the classic slime recipe is also a polymer. The long polyvinyl acetate molecules in glue allow it to flow from the bottle. When polyvinyl acetate reacts with the sodium tetraborate decahydrate in borax, protein molecules in the glue and borate ions form cross-links. The polyvinyl acetate molecules cant slip past each other so readily, forming the goo we know as slime. Tips for Slime Success Use white glue, such as Elmers brand. You may also make slime using the clear or translucent school glue. If you use white glue, you get opaque slime. If you use a translucent glue, you get translucent slime.If you cant find borax, you can substitute contact lens solution for the borax and water solution. Contact lens solution is buffered with sodium borate, so its basically a pre-made mixture of the key slime ingredients. Dont believe internet tales that contact solution slime is borax-free slime! Its not. If borax is a problem, consider making slime using a truly borax-free recipe.Dont eat the slime. Although it isnt especially toxic, it is not good for you either! Similarly, dont let your pets eat the slime. While boron in borax isnt considered an essential nutrient for humans, it actually is an important element for plants. Dont feel bad if a bit of slime falls into the garden.Slime cleans up easily. Remove dried slime after soaking with water. If you used food coloring, you may need bleach to remove the color. Feel free to jazz up the basic slime recipe. The cross-linking that holds the polymer together also helps slime hold mix-ins. Add tiny polystyrene beads to make the slime more like floam. Add pigment powder to add color or to make the slime glow under black light or in the dark. Stir in a bit of glitter. Mix in a few drops of fragrance oil to make the slime smell good. You can add a bit of color theory by dividing the slime into two or more chunks, coloring them differently, and watching how they mix. You can even make magnetic slime by adding some iron oxide powder as an ingredient. (Avoid magnetic slime for very young children, because it contains iron and theres a risk they might eat it.)Ive got  a YouTube video of the slime showing what you will get if you use glue gel rather than white glue. Either type of glue works well.

Question and Answer Essay Example | Topics and Well Written Essays - 500 words - 1

Question and Answer - Essay Example d by the pictures in the book and they can be able to predict the next writings and the next picture thus making use of their memory and the beginning knowledge. Children try to build their vocabulary on the basis of what they have heard and they can easily remember. Children try to complete what they hear or see to get satisfaction or disruption if not well predicted. The playfulness and the general activities done by the child depend on the content the child has been fed with. Rhythm from a musical language that is used in a picture book once it has got into the child, it travels through the kid’s legs and arms making the child make movements that go in line with the rhythm of the book. The young learners tend read very loud the few sentences that accompany the pictures in the picture book. This is necessitated by the fact that the language used in the sentences has capturing rhythms and stresses in their structures in addition to the captivating pictures. Children concentrate most to pages in the picture books that contain pictures and the few words that are expressive enough. Pages that that are not expressive enough, make children to lack concentration and subsequent distracted eyes, whispering to each other and even restless legs that can end up disturbing even the few who are concentrating Musicality is a key component in a picture book because musical attributes like imagery and rhythm are used to enhance musicality in a picture book thus appealing to the child.†Whistling wind, rolling thunder, screeching cats, creaking floorboards, turning doorknobs-sounds from afar and sounds getting closer; the stuff of spooky stories, ghosts and haunted houses in the night† (Cheng 2012 pg. 1-2). The use of –ing at the end of the words brings the regular rhyme scheme that is best suited for musicality. This musicality is what that makes the picture book enjoyable to children. Both music and picture books are used for the development of the child especially

Common Agricultural Policy Essay Example | Topics and Well Written Essays - 3000 words

Common Agricultural Policy - Essay Example Since then, the CAP has now changed dramatically after three successive reforms, the last one taking place in 2003 and being progressively implemented. According to the Common Agricultural Policy, with regard to developing countries the EU is committed to the principle of special and differential treatment. It appeals to all developed and the wealthiest developing countries to provide significant trade preferences to developing countries and it pleads for making these trade preferences more stable and more predictable. On domestic support, the EU is prepared to accommodate concerns of developing countries on food security, rural development and rural poverty by adjusting the "green box"(Harrison et al, 1995). In this paper, we would be discussing the effect of Common Agricultural Policy on developing countries to arrive at a conclusion whether CAP helps or harms the developing countries. When the EU was formed in 1958, two important conditions already existed. Firstly, all the countries that established the EU or joined it before 2004 had already been protecting their farmers. Secondly, these countries had signed the GATT that asked to combine agricultural protection with supply management (Polaski, 2006). The EU simply harmonized and integrated the existing farm policies of its member countries, so that one common policy was created instead of a patchwork of national policies. In doing so, it adopted a number of guiding principles. The first one was that of a unified market. Within the EU, the borders were opened. Farm products could freely move from one country to another. It was only at the outer border that import tariffs were imposed to protect EU farmers against cheap imports from the world market. The second principle was that of communitarian preference. This closely resembles the principle of food sovereignty that ECOWAS farmers and policy makers are discussing today. It meant that farm products that were consumed in the EU and that could reasonably efficiently be produced in the EU itself should come from the EU rather than from the world market. The external tariffs should be sufficiently high to ensure this. The third principle was that of parity and productivity. Parity meant that farm incomes should be equal to those in other sectors. This should partly be achieved by price support, but prices should not be too high, for affordable food prices for consumers were also important. Therefore, the produ ctivity of agriculture should be stimulated so that farmers would be able to produce at lower cost. The fourth principle was that of financial solidarity. All costs of the common agricultural policy were financed out of a communal treasury, which in turn was filled with funds originating from import tariffs and some other government revenues. From a developing country point of view, the impact of the reformed CAP on agricultural markets has become more complex. Even though the "new CAP" still has some unwanted effects, they are less direct and more difficult to assess (Herok & Lotze, 2000). The traditional image of a "fortress Europe" that is closed to developing countries' exports, while the EU dumps considerable

AD campaign Essay Example | Topics and Well Written Essays - 1000 words

AD campaign - Essay Example These reports are majorly based and founded typically on psychological insights. A real campaign regularly assists brands in avoid commoditization the pressure of competing with the only the only price. Goodwill and loyalty are increased and encouraging buying of across more items within the umbrella brand. Finding of the relevant secret message behind the brand is not easy to be found broadly, and its productions will be done well. The database used in the report is the document-oriented and public domain. The validity found in the assessment of the presented reports revealed that in the campaign, there is a production of the metrics needed by the end user so that the campaign will be well understood (Belch, 2004). In document-oriented database format, the campaigns in most circumstances, store and retrieve their information on the computer. Compared to a relational database, text-oriented has a bigger difference. The encoding of some information that is readable to the user through the sense of English is a central concept of this database. In the other perspective, public domain uses a principal that the information available can be used by anyone in any form and for the user’s desired purpose (Belch, 2004). Complying with relevant rules is a requirement for the proper attribution of the author. Along these reports, there are some disadvantages. The operation of sending out the unidirectional message to the entire audience at the same time through general advertising and sustainability advertising is created. Ability to connect with a consumer and the changes for the response incurred is somehow limited. From this connection inability, generation of feedback relationships and cooperation to the consumers is also disadvantaged. Another challenge faced in these reports is the complexity of the risk message that needs

English annotation Essay Example | Topics and Well Written Essays - 750 words

English annotation - Essay Example e a human being and used to walk on two’s as he is told by those who knew him, â€Å"the people who survive the horrible chemical fog and poisoning of the water suffer from terrible diseases† (Sinha 1). People’s livers begin to rote as a result of the incidence of the ingestion of the chemicals in the industry. Khaufpur is a small poor town, it does not have doctors who can treat the disease that the people are suffering from. An American doctor, Elli Barber, is sent to Khaufpur to run a clinic without payment. The author describes that Elli Barber encounters a lot of problems than her earlier believe the activity will go on smoothly. The people of Khaufpur are very suspicious of the behavior of Elli and they believe that Elli is contacted to the thing they hate most, the Kampani. There is evidence that people do not have hope for the change. The narrator says that many people had written about the town, but it had not brought justice to the town (3). The subsequent paragraphs give the summary of what happens. A man named Zafar is a professional activist who champions for the rights of the people of Khaufpur. Zafar has a group of individuals that helps him to carry out his work of activism. The group consists of many people, who include; Farouq, Zafars right-hand man, Someraji, who was once a professional singer that has been an activist for about a decade, and Nisha, Zafars girlfriend, Somerajis daughter and the hope and girlfriend of Animals life. Animal is also ingested in Zafars group. He is used as a spy. Animal is sent into the clinic to watch over and inform on Elli and ends up befriending her. Zafar is seen as their god, respected for his kindness, respect and whatever he says no one can object. When Zafar suspects that Elli Barber is in league with the man they hate most Kampani, he cautions and convinces all the people to boycott and avoid the free medication (303). Animal believes that Elli will help him to achieve his dream. More than anything